Branding with purpose!

The Land of Lincoln CEO students visited Double Oak Branding Co., Lincoln’s expert in brand and identity design. Owner Ethan Frontone led students through an interactive brand strategy session — just like the Double Oak team does for their clients!

Ethan guided the class in defining the mission or “why” behind their group business and the vision — “where” they want their business to go long term. The goal? To help students connect with their passion, understand their customers, and build a business that not only inspires but also generates profit.

He reminded everyone to stay authentic, and to create a brand voice and feeling that truly resonate with their audience.

A huge thank you to Ethan and Double Oak Branding Co. for your time, insight, and continued commitment to our program!

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